Jesse Couch
Turn the mirror on yourself.

From the beginning of my career, I have been driven by a fairly un-oriented creative spirit. The ambiguous nature of this creative drive has allowed me to delve into my own interests without having to focus one any one particular medium or subject. Most art students know this freedom well, but often it ends at the culmination of their education, when they are compelled to pick an emphasis so that their careers may have meaning and direction. When someone asks me what my focus is, I have to answer graphic design - but this is not who I am as an artist. This 'freestyle' mindset has allowed me to concentrate less on what I use to create my art, and more on what it is about.


My work concentrates on those things that are elemental to our existence - pure and uninterrupted by modern influences. When I say that, most people find it an evasive and ephemeral statement, so let me explain further. I take the concepts I am working with and simplify them down to their elemental aspects. By doing this, I bring emphasis to the fragile nature of our existence on earth, and the permanence of the things we leave behind. As of late, I have been toying with language, and more specifically, phrases and sayings in the american consciousness - I particularly enjoy sayings that have plays on words and dual meanings.


Although my primary medium is print and graphic design, I also enjoy having the opportunity to tinker with photography one day, and sit at the potter's wheel the next. I find that being able to work in different mediums allows me to express in one what I cannot in another. This allows for a much broader base for my work to stand on, and is also refreshing after a long stretch of work on a piece. Think of it as the creative equivalent of stretching your legs after a long flight. Feels good.
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